I walked into a friend’s store the other day and everything was different. She had changed the aisles and got rid of a lot of products. I asked if she was going out of business, she said she was getting rid of the things that did not sell and “re-imagining” the store. She definitely was not going out of business but re-inventing her business. This was very refreshing.
Ever since that experience with my friend, I have been looking at my own “store”, my website and my bed and breakfast. Our website was re-designed this winter. I contacted a web designer last fall and was quoted twenty thousand dollars for a redesign. Needless to say, we decided to do it ourselves. I am pleased with the way it came out. Jesse and I are constantly learning new things. 10 years ago I never would have guessed Jesse and I could write computer code. It is amazing what you learn when you are a small business owner.
Another re-invention, our menu…
Our guests are always a source of inspiration to us. More and more we are hosting vegans for breakfast. Each year we see changes in dietary habits and we have always been able to accommodate our guests. First it was diabetics, then gluten-free, peanut-free, then vegetarians, now vegans. I am waiting for someone to say they are on the raw diet. Recently a guest wrote on their reservation that both he and his wife were vegans and hoped that we could accommodate them. The first morning of their stay I handed them a menu and said, I understand you have restrictions, but we can accommodate you with these options. As I was saying it I realized that it was not the guest that was restricted, it was my menu that was restricted. From that moment on I have seen food in a new way. It is very easy to convert most breakfast items into a vegan, and also a gluten-free option. I investigated new ingredients and we still have almost the same menu but there is a little (V) next to the items that we can make Vegan.
I am so proud of myself for looking at things a little different this year at the Bed and Breakfast. I am 38, been doing this for 7 years now and still willing to re-imagine this business each year. I hope you will like the new things happening at Windward House.